THE JDC

The American Jewish Joint Distribution Committee, more informally known as the JDC, is one of the oldest non profit organizations in the world. In operation since 1914, the JDC sponsors programs of relief, rescue and renewal for Jewish communities worldwide, but also provides aid to non-Jews in times of crisis.

The JDC originally hired LUCITÀ to produce a special inspirational video for their internal staff. Working with the JDC’s marketing and communications staff, we consulted on JDC’s broader global vision and how to carry that message throughout the video. We also co-wrote the script and conducted and transcribed the interviews.

The video was so well received that the JDC Board asked us to edit a second version for use as an internal fundraising video. Following the success of this project, JDC’s communications department asked us to collaborate on a number of outreach materials for their internal Global Orientation Program. We edited, re-wrote, and wove a consistent voice and tone throughout all of the 11 powerpoint presentations.