What do dolphins, ravens, elephants, and octopuses have in common?

Uncommon intelligence. Probably more than some humans tbh.

They certainly could teach us a thing or two about doing a better job protecting our planet.

Empathy and listening. Innovation and evolution. Productivity and efficiency. Sustainability.

All those things we talk about in the corner office, on the speaking circuits, in the media, on the campaign trail…
to the rest of the animal world, all that is nothing new.

We humans are just catching up.

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This is the gal whose bright idea it was to start a company dedicated to content creation for sustainability years back when she was living in Spain. Except she had to come back to the US to do it (long story but let’s just say the paperwork—and certain questions—were a bit much over there.)

Birgitte is not your typical founder. She’s a literary author, a thinker, and a creator—who happens to get technology and what it can (and cannot) do. She loves chocolate professionally and used to dance flamenco, not so professionally. She’s shot pool with Pete Postlethwaite, hung out with the Rolling Stones, and kissed a live piranha in South America (the piranha lived).

If you’re curious, here’s her formal bio.


Susan was the kind of curious kid who always asked “why?” (If you’re nodding your head, you’ve been there.) That habit greatly annoyed her parents, but it’s served her rather well in journalism and content marketing. She loves discovering untold stories and bringing them to life, brainstorming clever taglines, and exploring her many curiosities.

No creative is ever just one thing. Susan also sings opera and showtunes (yes, really!). She even sang the National Anthem at the New Mexico State Fair Rodeo (mere feet away from a bucking bronco) and several professional sporting events. Her PE teacher would be pleasantly surprised to learn that this curious bookworm has stood on the field at Fenway Park—but less surprised to hear that adult Susan still cannot catch a flyball.

Check out Susan’s bio.


“Be certain that you do not die without having done something wonderful for humanity.”

~ Maya Angelou
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Chief Evolution Officer

The founder and principal driving force behind LUCITÀ, Birgitte is a writer, producer, poet, journalist, and a tireless thinker and ideator. Birgitte has taken LUCITÀ through various evolutionary cycles, from its humble beginnings as a small documentary production company (we produced Green Carbon before green carbon was a thing) to a design & communications shop for organizations working in sustainability, to its incarnation today as a hybrid content, communications and fine art firm—that’s ever more committed to making the world a better place.

As a storyteller and strategic thinker, Birgitte has developed and produced numerous projects that tell the human story at the core of every event and endeavor, be it a brand, a book, or a natural catastrophe. Her creative spark breathed life into the Spanish-speaking Google Assistant for Latin America, created a multi-media platform that gives voice to the ancient Mesoamerican calendar, and produced numerous art workshops and exhibits for young artist Aria Luna.

An award-winning literary author, publisher, and seasoned public speaker, Birgitte has given talks all over the US and internationally on topics ranging from media & communications to women in business to the history of cacao. Throughout her diverse media career that spans film production, literature, journalism, publishing, communications, marketing, and public relations, Birgitte has worked with civil society, business, government, entrepreneurs, and the scientific community.

A passionate fan of the green energy revolution, she is an EV driver and serves on the leadership team of the EV Charging for All Coalition, which works on state-level policy in California to ensure equitable access to EV charging for all. In 2009, she was the communications consultant for Lawyers for Green Jobs, a group of environmental attorneys working on green jobs legislation for the State of New York. Most recently, she also served as the Director of Communications for a candidate for the U.S. House of Representatives in the 2022 California Primary.

In her previous life, Birgitte worked in visual effects, camera and lighting on Hollywood and independent feature films for companies such as PDI/Dreamworks, ILM, Universal Studios, HBO, and Disney, and credits them for giving her time in the trenches. She wore a reporter’s hat, too—and wrote for Business Week, The Hollywood Reporter and Daily Variety, Hollywood’s top two media outlets.

Birgitte holds a BA from Stanford University and studied cinematography at the American Film Institute in Los Angeles and international relations at the Instituto Universitario Ortega y Gasset in Madrid, Spain. A hopeless chocoholic, she serves as a judge for the International Chocolate Awards and has led chocolate tastings for kids, parents, businesses, and non profit organizations. She speaks 5.5 languages and has lived in 6 countries. In her free time, Birgitte enjoys hiking, cycling, swimming, as well as skiing and kayaking. She lives with her family in the San Francisco Bay Area.

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Senior Writer & Content Strategist

Susan is a journalist, content marketer, and creative thinker with an emphasis on business, personal finance, and human-interest stories. She’s interviewed members of Congress, entrepreneurs, kid inventors, Broadway stars, and countless others, but she especially loves writing about entrepreneurship.

Her writing has appeared in major journalistic outlets including The Atlantic, The Boston Globe, Entrepreneur, Fast Company, and She also contributed to the money section of U.S. News & World Report online for six and a half years, making her well-versed in mortgages, insurance, and budgets.

On the content marketing side, Susan has covered everything from Paycheck Protection Program loans to an Australian pop group spreading awareness about disabilities. Her content marketing clients include American Express, Intuit, PillPack and Zenefits. As part of LUCITA’s Clover team, she’s worked on merchant stories, blog posts and eBooks. Bringing merchant and small business owner stories to life is one of her favorite parts of the job.

In addition to writing for adults, Susan also writes books, articles, and poetry for kids. She’s written over a dozen titles for the educational market, including Ride Across Time and The Dog Who Changed History. Her trade debut, Animals in Surprising Shades: Poems about Earth’s Colorful Creatures, comes out in 2023 with Gnome Road Publishing. She’s also a Writing Barn fellow and was a 2020 nominee for the Cynthia Leitich Smith Mentorship through the Austin chapter of the Society of Children’s Book Writers & Illustrators.

Susan is also an accomplished singer who made her professional debut at age 14 in the Santa Fe Opera Children’s Chorus. Since then, she has appeared in regional theatre productions in Canada and the U.S., and founded Open Call, a semi-regular show tune open mic night.

Susan holds a Bachelor of Science in Communication from Boston University’s College of Communications. She lives in Austin, Texas with her husband and their two rescue dogs Sadie and Sebastian.