You’re at a winery in Paso Robles (because you’ve been there and done Napa). Glass of fine wine in your hand, a plate of cheese and fruit… and in front of you, a tableau of seven different chocolates… including one you didn’t know even existed.
Where are you? Why, at a private chocolate tasting presented by LUCITÀ chief Birgitte, of course.
“What?” you say. “Why would a content marketing firm do chocolate tasting?”
Well we’re not a traditional content marketing firm.
“Okay, but it’s not listed on your Services page.”
That’s because chocolate tasting isn’t a service. It’s a privilege.
“Well don’t you need, I don’t know, credentials? Like actual expertise?”
You are extraordinarily correct. Just so happens Birgitte wrote a novel about the history and mythology of cacao, has done numerous chocolate workshops, led tastings, and serves as a judge for the International Chocolate Salon Awards.
You swoon for a bit, feeling that warm Paso Robles air. “Right on. Where do I sign up?”