Pelago, a cool web development firm on the West Coast, hired us to help them develop and implement a marketing & communications strategy for their flagship product, Intervals.

Intervals is a web-based time and task management system designed for communications companies, creative agencies, web design shops and other small businesses. It's got a super-intuitive user interface, powerful reporting capabilities and other business-critical functions. We know because we've used it ourselves.

We developed a strategic plan, which we then executed in collaboration with the guys at Pelago, providing writing, editing, and research services along with strategic consultancy and conceptual development. Materials produced include:

• • staff bios
• • customer stories
• • press releases & news alerts
• • media kit
• • the Pelago newsletter
• • web pages and other web content
• • HTML email content
• • case studies
• • factsheets
• • ghost-written and marketing articles