It's fall 2008 and we have just become engaged on a new and potentially very far-reaching project.  This is an initiative that spans the globe, involves some heavy hitters, and nests within one of the most powerful industry sectors on earth.  Hence its profound potential impact.

Of course, we can't talk about it right now.  All we can say is that it exists, it's being prepared and it's going to matter. 

A lot.