In late 2006, LUCITÀ was approached by Michael Connor, publisher of the well-known Business Ethics magazine, to design and develop a web site for a new organization formed to address issues of social responsibility in U.S. media. Newly minted as Open MIC's Executive Director, Michael wanted a clean, elegant look and a stable CMS (content management system) so that the staff could easily update the site's content.

But the organization also needed a logo; so before we began design on the site, we presented Michael with a variety of design concepts. The logo you see here below is the final design.

For more details on the site work, click here or check out the Open MIC web site.

Funded by the SURDNA Foundation, Open MIC (The Open Media and Information Companies Initiative) is a non-profit organization working to promote a vibrant, diverse media ecosystem through market-based solutions.