In partnership with a public utilities company, our client Navigant Consulting is spearheading a brand new sustainability initiative for the State of California, called the California Sustainability Alliance.

Navigant wanted to improve the original Alliance logo: they wanted the central visual element to be a California redwood. Our head of design, Luba Ortoleva, looked at countless photographs of California redwood trees. The result is a true-to-life illustration of a redwood against a background of cliffs overlooking the Pacific Ocean. The client was delighted; the logo now graces the Alliance web site and all associated materials.

For more about our work on the California Sustainabilty Alliance web site, click here.