Award-winning artist and animator Luba Ortoleva is the key aesthetic force behind LUCITÀ.  She is responsible for the design and creative direction of client projects and materials, all of our inhouse media properties, promotional materials, and the LUCITÀ web site.

Luba brings to LUCITÀ a fresh, vibrant energy and a rare luminosity of spirit that characterizes all her work, from fine art and painting to classical and computer design and animation.

Prior to LUCITÀ, Luba created the images for Stonehouse Productions' plant life, an educational media project for children.  Born and raised in the Czech Republic, Luba worked as a classical animator for Studio Prometheus, a branch of the renowned Krátky Film Studios of Prague, for 7 years. There she created, directed and animated "Bublinky" ("The Bubbles"), a short film for children addressing the effects of environmental pollution on the urban living spaces and the natural world.

Luba’s work in the U.S. includes image design for the gala awards night of the Connecticut Chapter of the International Television Association, the proceeds of which benefited the American Cancer Society and the Christopher Reeve Foundation.  The Yale Peabody Museum of Natural History also commissioned Luba to design the aesthetic and lighting concept of "Spirit Images: the Lidz Collection of Southwest Pacific Art," an exhibit of Vanuatu culture.

Luba’s personal clients include the Gartner Group, Sikorsky, SBC, Miles-Bayer, United States Surgical Corporation, United Way, Yale University and others.  A number of organizations have honored Luba with industry awards, including Valley United Way.  Luba studied fine art at the Art School of Brno in the Czech Republic, at 13 being one of the youngest students ever accepted.